Experience 3D cinematic surround sound in your space
Experience 3D surround sound without the need for a roomful of speakers. The B550 is a sound solution that has the ability to simulate a cinematic experience, delivering overhead sounds while ensuring dialogue remains clear and centered through clever sound processing and Virtual DTS:X audio formats.


Impressive bass, wirelessly connected to your soundbar
Don't let wires get in the way of your enjoyment. Whether you're watching the latest blockbuster or enjoying your favourite game, instantly feel part of the action with the great bass of a separate subwoofer that brings your entertainment to life.


Bigger Bass, greater action
Bigger Bass, greater action at a click of a button. Boost your bass for that cinematic feeling and add bolder depth to your favourite playlist. Be sure to add the beat to your party and make every scene seem like a blockbuster.


AI optimised sound to provide the best audio visual experience
Adaptive Sound Lite is always on meaning the content you are watching will always sound its best with scene based intelligence powered by AI. Whether the director's intent is to make you feel like part of the crowd or if you are required to feel like you are centre stage, the B550 will be sure to fulfil.

Amplify your gaming experience with directional sound and stay in control.
Tired of scanning the playing field not knowing where those footsteps are coming from? Not anymore. Cross-talk cancellation technology equips you with the advantage of removing distracting sounds so you can hear the precise and specific location of sounds automatically, giving you the best gaming experience, without having to fiddle with the settings.

Great sound without disturbing others
With Night mode, never worry about annoying neighbours or sleeping kids - this mode reduces the amount of bass without impacting sound quality

Catch every word and hear the dialogue clearly
Never miss dialogue from your favourite show with voice enhancement mode which boosts voice audio to make dialogue clearer to hear.

Crystal clear audio with HDMI connectivity.
Crystal clear audio through the use of HDMI which transmits sound digitally providing you with the best possible sound.

Bluetooth wireless sound straight to your TV*
Keep your space neat and tidy connect using Bluetooth to your Samsung TV* and avoid the mess of cables. Experience superb and powerful sound that brings any TV show or movie to life. The B550 is the perfect addition when creating your dream home entertainment system.

Wireless sound for a seamless music experience.
You can wirelessly Bluetooth connect up to 2 devices simultaneously to your soundbar so you can switch from one device to the other in a touch. No need to disconnect your phone in order to play your friends playlist and no awkward silence, just one quick switch.

One remote to control them all
Declutter your coffee table with just one universal remote to control them all. A completely connected experience at the press of a button to control multiple connected devices. Samsung's Smart One Remote Control has the ability to control more than just your soundbar and can connect to multiple compatible devices from TV to set-top box.

Sound made more cinematic
Banish the wires and reveal more audio detail by adding wireless rear speakers to your soundbar. Our wireless surround sound package fits around your required space without the need for wires connecting to the soundbar. More cinematic and less messy cables. *Additional purchase of Samsung Wireless Rear Speaker Kit, SWA-9200S is necessary.